Last November 7, 2025, Alpha Lifestyle proudly celebrated the grand reopening of its SM North EDSA, The Annex branch, now located on the Ground Floor for easier access, a better shopping experience, and an elevated showcase of the brand’s latest innovations. The event marked an exciting milestone as Alpha Lifestyle continues its mission to redefine modern mobility, adventure, and everyday carry.
A Fresh Space with an Expanded Brand Portfolio
The revamped store showcases Alpha Lifestyle’s commitment to growth and innovation. What began with core brands like Airwheel and Teverun has now evolved into a larger, more diverse portfolio featuring cutting-edge products for creators, commuters, adventurers, and modern professionals.
Today, visitors can explore an impressive selection of new and newly featured brands, including:
New & Expanded Alpha Lifestyle Brands
- Coalax – Modular creator backpacks with built-in power systems
- Hypershell – Wearable exoskeletons for enhanced mobility
- Peakdo – A purpose-built power solution that securely attaches to the back of the Starlink Mini
- Rhinowalk – Durable, waterproof motorcycle and travel bags
- Reso – Innovative lifestyle and carry accessories
- Shark – World-class helmets engineered for safety and performance
- Kriega – Premium motorcycle bags and adventure gear
- Segura – Stylish, protective moto-lifestyle apparel
- Troy Lee Designs – High-performance helmets and riding gear
-
Falco – Italian-engineered motorcycle boots
These additions strengthen Alpha Lifestyle’s position as a one-stop destination for future-forward mobility, moto gear, creator essentials, and premium lifestyle products.
A Fresh Space for a Future-Ready Lifestyle
The newly reopened store features a refreshed layout designed to immerse customers in the Alpha Lifestyle experience. With a clean, modern aesthetic and interactive product displays, visitors can explore a wide range of tech-driven mobility solutions, lifestyle gear, creator essentials, and smart travel accessories—all in one dynamic space.
Whether you’re a content creator, traveler, commuter, or outdoor enthusiast, this new store layout makes it easier to test, compare, and experience Alpha’s curated lineup of innovative brands.
The reopening was met with strong energy as loyal customers, new visitors, creators, and community partners joined the celebration. Exclusive in-store promotions, special product demos, and a first look at upcoming releases made the event even more exciting.
Alpha Lifestyle also took this opportunity to reintroduce its mission:
To empower individuals to move smarter, travel better, and live fully equipped for the future.
Visit Us Today
The new Alpha Lifestyle store at SM North EDSA, The Annex, Ground Floor is officially open and ready to welcome you. Experience innovation firsthand and discover products that elevate your daily lifestyle, whether you’re going on an adventure, creating content, commuting, or seeking smart upgrades for your routine.
By: Jowie Guison
